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Category: Business

Fitness Business in Danger? It Doesn’t Have to Be

It’s 2020, the Year of the Cerberus, and we’re living in a pandemic.

The novel coronavirus is here to stay for at least another year, but it’s also possible we experience something like this again. If you aren’t scared of viruses, you should read more about them.

In this article, we’ll hypothesize how the fitness market will change.

The fitness response

The fitness industry as a whole has not been quick to adapt.

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My Biggest Programming Pivot Since Moving to the Bay

It’s important to identify what you cannot do.

This post is NOT a comparison of private sector coaching and collegiate coaching. I have not worked in a collegiate setting.

This post is NOT a comparison of training athletes and general population clients.

What’s the biggest change I’ve had to make? How has my career shifting after leaving the private sector (and Indianapolis) and moving into corporate wellness (mostly).

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You’re a Trip, Man

Have you ever gone on a cross-country road trip? Just you, a bag of clothes, and a car?

Have you ever spent extended time alone? On purpose?

A few years ago, I got in my car and started driving west. I’m a creature of comfort. My family is easy to be around. My friends and I have great discussion. I was coaching in a gym that meant so much to me and was a HUGE piece of my development… both as a human, and a coach.

But I needed to break the cycle. I needed to get more UNcomfortable. If I didn’t, I would never grow… at least as much as I expected from myself.

I drove out to Denver, CO from Indy in two days. I stayed at a sketchy hotel on the way out there (there was a sign that said, “Best Western is not responsible if your things are stolen”). I met some Airbnb people and finally saw what mountains look like (this just in: they’re gorgeous). I even went HIKING.

Now that trip… THAT was an experience.

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