This Is Marketing
You Can't Be Seen Until You Learn to See
This is Seth Godin’s marketing instruction in a nutshell. Goes well when paired with his free lecture series, Startup School.
Are You Indispensible?
Seth Godin’s manifesto. I found it highly inspiring and have already read/listened to it multiple times.
A Beautiful Constraint
How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business
Constraints are everywhere. Instead of resisting them, start asking, “How can I make this constraint beautiful?” If a client has a fake hip, consider his or her limitations a gift and flex your creative muscle.
Anything You Want
40 Lessons for a New Kind of Entrepreneur
Derek Sivers is just a likeable dude. Take his experiences running a business and try avoiding some of his mistakes.