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Book Topic: Business

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This Is Marketing

You Can't Be Seen Until You Learn to See

This is Seth Godin’s marketing instruction in a nutshell. Goes well when paired with his free lecture series, Startup School.

Linchpin

Are You Indispensible?

Seth Godin’s manifesto. I found it highly inspiring and have already read/listened to it multiple times.

A Beautiful Constraint

How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business

Constraints are everywhere. Instead of resisting them, start asking, “How can I make this constraint beautiful?” If a client has a fake hip, consider his or her limitations a gift and flex your creative muscle.

Anything You Want

40 Lessons for a New Kind of Entrepreneur

Derek Sivers is just a likeable dude. Take his experiences running a business and try avoiding some of his mistakes.

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