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3 of my favorite books for business and inspirationLea's Ideas

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A Beautiful Constraint: How to Transform Your Limitations into Advantages, and Why It's Everyone's Business Hardcover – January 20, 2015

by Adam Morgan (Author), Mark Barden (Author)

4.5 332 ratings

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An inspiring yet practical guide for transforming limitations into opportunities

A Beautiful Constraint: How to Transform Your Limitations Into Advantages And Why It's Everyone's Business Now is a book about everyday, practical inventiveness, designed for the constrained times in which we live. It describes how to take the kinds of issues that all of us face today—lack of time, money, resources, attention, know-how—and see in them the opportunity for transformation of oneself and one's organization's fortunes. The ideas in the book are based on the authors' extensive work as business consultants, and are brought to life in 35 personal interviews from such varied sources as Nike, IKEA, Unilever, the U.S. Navy, Formula One racecar engineers, public school teachers in California, and barley farmers in South Africa. Underpinned by scientific research into the psychology of breakthrough, the book is a practical handbook full of tools and tips for how to make more from less. Beautifully designed and accessible, A Beautiful Constraint will appeal beyond its core business audience to anyone who needs to find the opportunity in constraint.

The book takes the reader on a journey through the mindset, method and motivation required to move from the initial "victim" stage into the transformation stage. It challenges us to:

Examine how we've become path dependent—stuck with routines that blind us from seeing opportunity along new paths
Ask Propelling Questions to help us break free of those paths and put the most pressing and valuable constraints at the heart of our process
Adopt a Can If mentality to answer these questions—focused on "how," not "if"
Access the abundance to be found all around us to help transform constraints
Activate the high-octane mix of emotions necessary to fuel the tenacity required for success

We live in a world of seemingly ever-increasing constraints, driven as much by an overabundance of choices and connections as by a scarcity of time and resources. How we respond to these constraints is one of the most important issues of our time and will be a large determinant of our progress as people, businesses and planet, in the future. A Beautiful Constraint calls for a more widespread capability for constraint-driven problem solving and provides the framework to achieve that.

Print length

277 pages
Language

English
Publisher

John Wiley & Sons Inc
Publication date

January 20, 2015
Dimensions

8.5 x 1 x 8.75 inches
ISBN-10

9781118899014
ISBN-13

978-1118899014
See all details

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Editorial Reviews

Review

"a wealth of knowledge, insight and evidence to learn from" (The Marketing Society, April 2015)

"Morgan and Barden have produced a thought-provoking book for leaders and entrepreneurs looking to inject fresh thinking into their perspectives on business". (The Irish Times, May 2015)

"..there are tons of inspiring and interesting case studies....it will inspire, guide and challenge you to find your way around - if not over - that hurdle you currently face." (Marketing, June 2015)

"..in the assured hands of Morgan and Barden, it's a gentle but insistent boot up the backside for anyone who wants to improve their business - or personal - performance" (PR Week, July 2015)

From the Inside Flap

A BEAUTIFUL CONSTRAINT

This is a practical handbook about everyday inventiveness, designed for the constrained times in which we live. Underpinned by the latest research from social science, the authors interviewed individuals and teams in disciplines as varied as marketing, supply chain, race car engineering, design, agronomy and education, all of whom had turned apparent constraints into sources of possibility and advantage.

This book transforms these learnings into a tool kit to help you make more from less, describing the mindset, method and motivation required to make constraints beautiful. It challenges us to:

Examine how we've become path dependentstuck with routines that blind us from seeing the opportunity in our constraints
Ask Propelling Questions to break free of our old ways and put the most pressing and valuable constraints at the heart of our process
Adopt a Can-If mentality to answer these questionsfocused on 'how,' not 'if ' this can be possible
Rediscover resourcefulness, and the ability to create abundance in the face of scarcity
Activate the high-octane mix of emotions necessary to fuel the tenacity required for success

We live in a world of seemingly ever-increasing constraints, driven as much by an over-abundance of choices and connections as by a scarcity of time and resources. How we respond to these constraints is one of the most important issues of our time, and will be a large determinant of our future progress as people, businesses and citizens of our planet.A Beautiful Constraint calls for constraint-driven problem-solving to become a much more widespread capability and offers an original framework to achieve that.

From the Back Cover

"AN AMAZING BOOK"
Dan Wieden

HOW DO YOU TURN YOUR LIMITATIONS INTO OPPORTUNITIES?

Drawing inspiration from cases in fields as diverse as education, automobile engineering, supply-chain management, agriculture and breakthrough marketing campaigns, A Beautiful Constraint provides simple and practical tools to help almost anyone use constraints as a source of inspiration rather than asphyxiation. With clearly signalled chapter summaries allowing the time-constrained reader to grasp the whole book in 21 minutes, this is an easily digestible guidebook for all of us who need to make more from less.

"A Beautiful Constraint is a worldview changer."

Seth Godin, Author, What To Do When It's Your Turn

"A Beautiful Constraint is a book you can arm-wrestle with. Come at it with a traditional mindset and it will come right back at you with forceful arguments that will stimulate your thinking. The book offers us all a beguilingly simple way of looking at new approaches to grow and prosper in a new world order where the overriding preoccupation of business is scarcity of resource in all its forms. Read it and be inspired."

Keith Weed, Chief Marketing & Communications Officer, Unilever

"I'm a huge believer in the power of constraint. Less is often better. This book beautifully explores the question of how to approach constraints, both as individuals and as organizations and provides pragmatic frameworks for how to implement in every day life. In the end, this is not a business book, it is essential reading for personal happiness and entrepreneurship."

Fabian Pfortmüller, Co-Founder, Holstee

"Through its compelling real world examples and observations, A Beautiful Constraint has encouraged me to challenge time-worn assumptions, and enlightened me to the concept of asking tough propelling questions to both our creative teams and our sales and marketing organization. As an added bonus, ABC has been assembled in an easy-to-digest format perfect for short attention span readers like me."

Scott Rohde, SVP Product Development, Sony PlayStation Worldwide Studios America

"An amazing book. A well-written, lucid survey of how businesses succeed by figuring out how to use their limitations. A business book that doesn't read like one. I think these guys nailed it."

Dan Wieden, Co-Founder & Chairman, Wieden + Kennedy

"Adam and Mark have not only thought deeply about how to turn lemons into lemonade, they've also thought about how to make the wealth of ideas in their book easy to digest and use."

Nancy Duarte, CEO, Duarte, Inc.

"I started Samuel Adams in 1984 on a shoestring, but I never felt constrained. I felt focused and clear about every decision. We bootstrapped and innovated to compensate for lack of financial resources, and that creative culture serves us well even now, 30 years later. A Beautiful Constraint is a great addition to the entrepreneur's bookshelf. The antithesis of the ill-fated 'burn rate' calculations used by VCs during the dot com boom, the lessons in A Beautiful Constraint give the reader the tools to stay true to the company's core values and the confidence to let constraints be a powerful ally."

Jim Koch, Chairman & Founder, The Boston Beer Company

About the Author

ADAM MORGAN is the author of Eating The Big Fish: How Challenger Brands Can Compete Against Brand Leaders, the international bestseller that introduced the concept of challenger brands to the world of marketing. His ideas have been widely cited as a key influence by a new generation of successful entrepreneurs and business leaders around the world. He is founder of eatbigfish, a renowned marketing consultancy that works with clients to develop their own breakthrough strategies, from Helsinki to Hanoi.

MARK BARDEN runs the west coast business for eatbigfish in the US. Over his career he's won the Platinum Award for direct response marketing, taken a dot com public, warmed up a crowd for Ellen De Generes, and played a Buddhist monk in a Kleenex commercial. His advice on how to create breakthrough thinking with outsize results is much sought after. He is a popular speaker, world class facilitator and occasional coach.

Product details

ASIN ‏ : ‎ 1118899016
Publisher ‏ : ‎ John Wiley & Sons Inc; 1st edition (January 20, 2015)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 277 pages
ISBN-10 ‏ : ‎ 9781118899014
ISBN-13 ‏ : ‎ 978-1118899014
Item Weight ‏ : ‎ 2.31 pounds
Dimensions ‏ : ‎ 8.5 x 1 x 8.75 inches

Best Sellers Rank: #308,028 in Books (See Top 100 in Books)
- #1,148 in Marketing (Books)
- #2,626 in Business Management (Books)
- #2,891 in Personal Finance (Books)

Customer Reviews:
4.5 332 ratings

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Adam Morgan
Brief content visible, double tap to read full content.
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Adam Morgan is the author of Eating The Big Fish: How Challenger Brands Can Compete Against Brand Leaders, the international best seller that introduced the concept of challenger brands to the world of marketing.
His ideas have been widely cited as a key influence by a new generation of successful entrepreneurs and business leaders around the world.
He is founder of eatbigfish, a renowned marketing consultancy that works with clients to develop their own breakthrough strategies, from Helsinki to Hanoi.
See more on the author's page
Mark Barden
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Full content visible, double tap to read brief content.
Mark Barden is a partner at renowned brand consultancy eatbigfish, and his driving business obsession is understanding how Challengers outwit Market Leaders and sharing that learning across the Challenger community.
For the past 15 years he has studied, worked at, or consulted with some of the most successful and iconic Challenger brands including Audi, Callaway, Charles Schwab, eBay, Pepsi and PlayStation, and has also helped launch some newer ones, like Own in skincare and Lark in personal technology.His early career has seen him sell Guinness pub to pub, run the Berm at Nike, sell cars for Saturn, start his own ad agency to launch Yahoo!, win “Best direct response campaign in America,” and help take a dot com public before watching it crash and burn.
He’s also worked as a carney, has accidentally vacationed with Robert De Niro, and once warmed up a crowd for Ellen De Generes.He is a skillful facilitator, adept at helping teams work together to create genuinely breakthrough thinking. He’s also a popular speaker.
Mark hails from the U.K but has lived in the US since 1993, having gone native and married one of the locals. He lives in Larkspur, Marin Co., with his wife Doris and two daughters.
See more on the author's page

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4.5 out of 5

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A Powerful Resource

Reviewed in the United States on December 31, 2023

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I loved this book, and the frameworks within it for thinking through constraints in an optimistic and pragmatic way. Highly recommend!

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Michael Clingan

Reviewed in the United States on November 23, 2022

Verified Purchase

Found this awesome book while checking for recent publications in my field, the Theory of Constraints. The authors spend a few paragraphs distancing their definition of a constraint from that used in TOC. But they missed the slightly deeper usage of "constraint" in TOC; a limitation often resulting from internal or external sources -- often policies, measurements and behaviors. Which happens to be the same usage the authors champion in the rest of their book. Oh well.

So I find myself happily recommending the book to clients, explaining why some of page 6 is in error, using it as a springboard to talk about systematic change, then using TOC tools to make it happen. Cool!

One person found this helpful

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Ian Mann

“A Beautiful Constraint”. Ponder that for a moment

Reviewed in the United States on April 10, 2017

Verified Purchase

The constraints referred to by Morgan and Barden are the limitations that affect a business’s ability to perform. I have not yet come across a business that is free of constraints of some sort: legislation that hampers, insufficient funding, inadequate staff expertise, and any number of others.
The title of this book is arresting: “A Beautiful Constraint”. Ponder that for a moment.
Dan Wieden of Wieden+Kennedy was given a “gift” by Phil Knight, founder of Nike. The gift was the constraint that came with the offer to take charge of Nike’s marketing. Knight did not want anything “that looked or felt or smelled like advertising”. As a competitive runner, he wanted a real relationship with the athletes who would use his product. Wieden’s agency was not to run the same ad twice— “you wouldn't write the same letter to a friend two weeks in a row, so why would you show them the same ad?” There was to be no use of models in the adverts, none at all.
The “gift” had the effect of denying Wieden+Kennedy the ability to do what they knew as successful advertising. The result was one of the world’s most admired and successful communications campaigns.
Our instinctive response to constraints is to view them as restrictions. There is good reason to see some as necessary, beneficial, and to be embraced.
Todd Batty, Creative Director of video game giant Electronic Arts, notes that the absence of any constraints on video game designers, does not provide an infinite range of possibilities, but the opposite: “a predictable sameness”.
In a very different field, comedian Jerry Seinfeld's approach is to deny himself the easy source of laughs, such as sex or swearing. Instead, his comedy is about the humdrum minutiae of life. This approach has earned him $ 30 million a year.
Constraints can be grouped into “foundation, resource, time, and method”.
“Foundation” constraints are those that deny the business an essential for success. An example is the lack of a physical restaurant for a would-be restaurateur, which resulted in the growth of the food-cart industry.
A “Resource” constraint is the common lack of budget, people, and knowledge or expertise.
Hannah Jones, VP of Corporate Responsibility at Nike at the time, faced the almost impossible task of enforcing the use of protective facemasks to prevent breathing in glue fumes in their factories. She challenged the constraining assumption that glue fumes have to be toxic, and forced Nike designers to make a nontoxic glue. The result was not only a safer but also better performing product.
“Time” was a huge constraint on the ambitious “Sky City” building in Changsha, China. It was to be twice the height of the Empire State Building with 202 floors, making it the tallest skyscraper in the world. It was to be built in just 90 days! The constraint forced the pre-fabrication of the floors elsewhere, which were then assembled on-site.
The constraint of “Method” is commonly the result of trying to address today’s demands with yesterday’s methods. What was appropriate then, is not necessarily appropriate now, but previous success blinds one to what could create success tomorrow.
The constraint faced by the Audi R10 racing-car development team, was how to win the Le Mans if their car could go no faster than anyone else’s. This methodological constraint resulted in using diesel technology in their racing cars for the first time. The answer was fuel efficiency without being able to go faster. Audi could win Le Mans with a car that was not faster, but needed fewer pit stops. The R10 TDI took first place at Le Mans for the next three years.
The authors do more than simply point out the creative value of a constraint – they offer some valuable techniques that are immediately useable. A key part of the solution is the “Propelling Question”. This type of question is not merely a difficult question such as how to double turnover in two years.
“How we frame the question is critical to making a constraint beautiful because it forces us to think and behave in a different way”, the authors explain. Propelling Questions must contain a “directional tension” that retains the “can” while looking for the “if”. Audi’s question was “How can we win the Le Mans if our car can go no faster than anyone else’s?”
There is adequate research to suggest that when people are stressed, they are more likely to stick to addressing problems as they always have. Try addressing your constraint with this Propelling Question format.
The authors identify three generic reactions to constraints.
The first group the “Victims” who lower their ambition when faced with a constraint. Since I cannot achieve what I desire because of the constraint, I will settle for less.
The second group the “Neutralizers” refuse to lower the ambition but find an alternative way to deliver the ambition. If I cannot double turnover in two years, I will exit this business and invest elsewhere.
The third group, the “Transformers” who finds a way to use a constraint as an opportunity, and even heighten their ambition in the process.
Our habitual ways of responding to constraints, prevent us from finding new ways to solve new problems. If the first step to correcting this is acknowledging the problem, the second is finding effective remedies.
Start with this book. It is a practical book, accessible and also entertaining,

*Ian Mann of Gateways consults internationally on leadership and strategy and is the author of Strategy that Works.

8 people found this helpful

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James Mackenzie

Fantastically inspiring and actionable, but way too easy to steal

Reviewed in the United States on March 27, 2015

Verified Purchase

I completely agree with the reviewers who have said that there is no padding here. This is 250+ pages of meaty ideas, insights, examples and eminently doable ways of acting on those insights and ideas. You know it's good when people can't wait to start using it, and the concepts become part of our day-to-day lexicon for talking about exciting problems. I love that I find myself seeking out potentially transformative constraints, and double-checking that I'm not copping out by just negotiating with workarounds.
However, if the authors had chosen to pad it out a little, to 500 or 1,000 pages of solid hardback, maybe I wouldn't have had to buy 4 more copies for my light-fingered deskmates. (Although, in seriousness, I was only too happy to buy more copies to share around - something I definitely wouldn't do, if I hadn't already seen that they were going to be put to use.)
All I need now is a little mobile companion piece on kindle, for top-up reading on the plane, or as quick-reference recipe cards when the opportunity strikes!

2 people found this helpful

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MW

Turns your enemies into your allies

Reviewed in the United States on March 6, 2015

Verified Purchase

This is a very, very, very good book. First it is empathetic. Barden and Morgan show they understand your pain. They acknowledge that changing the status quo -- be that denting the world, birthing your dream or simply just doing your job ain't easy. The brilliance of this book is that it turns your enemies -- be they your own demons and excuses, or more practical barriers -- into your allies. Second, it is highly practical. The authors -- through examples and thoughtful frameworks -- let you identify your constraints and imagine how they can become success factors. Thirdly, it is a vibrant and fast-paced read. I bought it as a business book, but it doesn't read it like one, and I started seeing ways the philosophy of taking constraints as inspiration applies to living life rather than just my business life. A book both to read, and to keep at hand as a manual.

3 people found this helpful

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Jennifer Stencel

... missing pages 9-24 and Amazon has made it very easy (pain free) to return and replace

Reviewed in the United States on December 19, 2015

Verified Purchase

My copy is missing pages 9-24 and Amazon has made it very easy (pain free) to return and replace. Hoping my replacement copy has all the pages, because I really do not want to just return it and walk away. As a librarian- to experience a book with missing pages (without a print run recall) is truly a fluke.
That said, I am still giving the book 5 stars as the content is absolutely wonderful. I am using the book for a Business Book Review for the local Chamber newsletter. Normally, a few pages missing would be upsetting but one could still get the "idea" and move on. But the pages missing in here are truly being missed as there is something of use and value on every page.
I can see referencing this book over and over again, not a one-time read.

One person found this helpful

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Alan

Great product, great value

Reviewed in Australia on September 19, 2020

Verified Purchase

Great product, great value

Fabiano

Muito bom!

Reviewed in Brazil on June 8, 2015

Verified Purchase

Realmente transformador esse livro. Não imaginava que esse seria um conteúdo muito interessante e que transformador um grande valor para quem le.

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Amazon Customer

Five Stars

Reviewed in India on May 15, 2016

Verified Purchase

A very thought provoking book, applications across life and business !

One person found this helpful

D. Hicks

A fieldbook for getting unstuck and challenging the status quo

Reviewed in the United Kingdom on March 18, 2015

Verified Purchase

Over the years I've read a lot of business books, though many remain unfinished. Occasionally, a business book comes along that genuinely has the potential to change the status quo - I think this is one of these rare books and I finished it. Yes, it has great case study examples, yes, it's written in a highly readable style and yes it brings fresh thinking. But, it's so much more than that. For example, it takes some effective, tried and tested creative problem-solving approaches (like SCAMPER) and shows you how they have been applied in real business scenarios (based on sound research), and in ways that truly unlocked new options for the people leading the companies highlighted in the book. And, the book is written in such a way that allows the reader to easily navigate the approach, tools and methods and apply them to their own business, leadership or indeed personal challenges.

If you're looking to generate options for your toughest challenges and you need to generate fresh perspectives on moving forward then this book is invaluable. I've described the book as a Rubik Cube for getting unstuck (most of my day job is helping getting businesses unstuck). By being familiar with the method then recombining the tools to suit your individual situation, new paths for moving forward seem to become visible that were not previously apparent. So, in that way the book is as much a field-book or 'kit' as it is an approach (for this reason buy the hard copy). There will no doubt be an ABC app coming along soon.

For me, the greatest achievement for the authors is their bravery in going further than simply presenting a set of 'new methods' (as valuable as they are) by nesting their approaches in sound principles, principles, such as having a big ambition, that are so often missing in business and leadership today.. As Emerson wrote '"As to methods there may be a million and then some, but principles are few. The man who grasps principles can successfully select his own methods. The man who tries methods, ignoring principles, is sure to have trouble."

That, in my eyes makes the book a winner.

7 people found this helpful

Lucky Rathnasekara

reading the intro enough you to change how we do things

Reviewed in Canada on February 16, 2022

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reading the intro enough you to change how we do things

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